Improve Response Rates, Gain New Insights, and Better Predict Behavior
Today more than 50% of the people in all age groups, even 50+, use their voice to interact with technology daily. This year, over half of U.S. smartphone owners will use voice on their phones for something other than a phone call.
Savvy researchers are always on the lookout for smarter ways to gain new insights and better predict behavior. In an always-on, digital-first, better-make-it-quick world, it gets harder every day to get the data that you need and want to reliably inform important decisions. And, obtaining qualitative data, with its high potential for richer insights, is the hardest type of data to get.
Now, with innovative Phebi Insight, you can quickly and easily put voice technology to work for you to increase response and completion rates, gain insight-rich qualitative data at scale, and better predict behavior.
Better Predict Behavior with Hard-to-Get Information
Get Richer Answers and Even Detect Emotions
Increase Response and Completion Rates
Phebi Insight is a Smarter Way to Engage with and Understand People
Research professionals in organizations of all types and sizes rely on Phebi Insight to uncover what people really think and to better predict what they will do. Phebi Insight applies natural language processing technology and artificial intelligence to enable you to collect richer feedback and better understand sentiment and behavior in many survey types, including:
- Customer/user experience
- Customer satisfaction/loyalty
- Customer preferences and intentions
- Brand lift and other brand-oriented surveys
- Message effectiveness
- Political and by-issue awareness, opinions and preferences
- Medical research
- Affinity group research
- Youth research
- Employee satisfaction
- Exit interviews
Among the reasons people choose Phebi Insight are because it:
- Saves time and money by improving completion rates, especially for the increasing number of “mobile-first” consumers
- Enables respondents to interact with your survey the way they want to—listening to or reading questions and speaking or typing responses
- Provides richer qualitative answers at scale
- Detects emotions automatically and enables you to do question routing based on detected emotion
- Complements and leverages the capabilities of your current market research platform
- Is fast and easy to deploy
- Is easy to budget for—you determine how many answers you would like to have and only pay for those answers
Phebi Insight Gives You Information You Can’t Get Anywhere Else
The goal of every survey research project is to gather data that enables you to gain valuable insights. If you can learn things others don’t know, you can put that intelligence to use to make meaningful change and, in business and politics, gain a competitive advantage.
Surveys that require people to read questions then write or type answers have historically been the de facto standard for collecting data. In recent years, a combination of factors has decreased the effectiveness of that approach, both in terms of cost and the ability to gather in-depth data that leads to insights that create advantages.
Phebi uses a combination of cutting-edge science—natural language processing and artificial intelligence—to automatically create a contextual language model that makes it easy for researchers to successfully deploy voice-enabled surveys and glean new insights.
Written communication can mask emotion. Phebi Insight assigns spoken responses an emotion score that provides researchers with additional information only available via the combination of voice tech and AI.
In addition to learning about each respondent’s tone, it’s valuable to understand at-a-glance the sentiment that words they chose convey. Phebi Insight analyzes the specific words respondents chose and assigns a sentiment score.
In some situations, you may not want to ask direct questions about age, but knowing but knowing that information may be valuable. Phebi Insight uses artificial intelligence to categorize respondents with a high degree of accuracy.
Phebi Insight Takes Smart to the Next Level
When emotion is detected in a response, you may want to ask a specific follow-up question or shift to a different line of questioning. With Phebi Insight, you can use emotion scores to determine which question is asked next.
Decrease Fraud Risk
Unfortunately, some people try to “game the system,” attempting to take surveys multiple times to influence results and/or to gain access to rewards. Phebi Insight’s underlying voice recognition technology mitigates these risks.
Easy Access to Data
It’s easy to see summary information about detected emotions, gender and age in Phebi’s Dashboard. And respondent-level data can be fed back into your platform via an API or it can be exported to a .CSV or .SAV file.
Phebi Insight’s Flexibility Holds Down Costs and Makes Participation Easy
Complements Your Research Platform
Odds are that you’ve made a significant investment in a survey platform. Good news! Phebi Insight acts as an add-on to your current platform allowing you to voice-enable surveys without changing systems.
Use Any Question Type
Using different question types is critical in gathering the best possible data for your survey. Phebi Insight supports any question type that your survey platform supports.
When people provide voice responses, they may choose words that don’t exactly match the ones you’ve used to describe categories. Phebi Insight uses synonyms to better match responses with your categories.
Phebi Insight Gets the Details Right
Available via Computer or Mobile Phone
If people can only take your survey on their computer, you’re missing opportunities. By enabling voice responses across devices, Phebi Insight helps you reach more potential respondents cost-effectively.
Your Data is Your Data
Response data is stored on Phebi’s private cloud and is never shared with any third parties At the end of a project, you may take possession of the files or notify Phebi to destroy them.
By voice-enabling your survey with Phebi Insight you make it available to more people, including people who aren’t able to, or prefer not to, read questions and respond to them by typing replies.
Frequently Asked Questions
Click below for answers to commonly asked questions about Phebi Insight.
Gain New Insights by Cost-Effectively Scanning Captured Audio
Voice tech can make it easier for market researchers to supplement survey research with methods that enable them to discover how topics and brands are interwoven in our daily lives. Phebi Detect deploys highly accurate natural language technology to ingest conversations and identifies with time stamps when key words and phrases are used so that you can quickly, easily, and cost-effectively find, listen to, or transcribe, the information that matters to you. You can learn more about it here.